THE VIDEO DOWNLOAD GREEN MACHINE
Guess what . . . It's only been a week since Apple started offering feature length movies on iTunes, and even though only one major studio is participating (which is to say: Disney or rather The Buena Vista Motion Pictures Group along with its slave-like subsidiaries Miramax Films, Hollywood Pictures and Touchstone Pictures), Apple has already raked up a grand total of 125,000 downloads, (read: a cool $1 million in profits). Now that may not seem like an astronomical figure in the context of your average DVD's weekly earnings, but it is a damn good debut for a product that no one was even sure the general public would go for two weeks ago and that on the surface at least has less obvious appeal than traditional bricks-n-mortar DVD sales. Nevertheless, those initial numbers seem to speak for themselves and while they may only be a checking out Katie Couric like sign of initial curiosity, Apple has trod this road before successfully by offering television shows via iTunes and looks to be on the same path again.
